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BCLC Media Relations


playnow-c kicks off Super Bowl 50 hype with Prop and Novelty Bets


From the game itself to the halftime show, players can bet on over 270 bets for Sunday’s Super Bowl 50 on

The Super Bowl is the largest sport betting event in the world as more bets will be placed on the event than any other when the Carolina Panthers and Denver Broncos kick off Sunday, February 7th.

According to, the Carolina Panthers are currently a 5 point favourite to win Super Bowl 50. So far, British Columbians are putting their money on Carolina through Money Line as the outright winner. Panthers quarterback Cam Newton is the favourite to win MVP while Broncos quarterback Peyton Manning is second with just over 3 to 1 odds.

Of course, the Super Bowl is never just about the football game itself. is offering novelty bets on everything from what colour Gatorade will be poured on the winning coach, whether any member of Coldplay will wear sunglasses during the halftime show and whether Donald Trump’s name will be mentioned during the broadcast. Bettors can also wager on what the predominant colour of Beyoncé’s stage outfit will be. A $20 bet on Beyoncé wearing an orange and peach outfit will return $400.

It is estimated that $10 billion is wagered globally with over 200 million people placing bets on the game. Last year, players in B.C. wagered approximately $420,000 on Super Bowl 49 through 16,500 bets on and through betting on Sports Action.

In B.C., wagers can be placed online through or at any lottery retailer through Sports Action.

Through Sports Action and, BCLC offers safe, secure and socially responsible gambling entertainment to sports players while generating revenue to benefit all British Columbians.

Each year, proceeds from BCLC games help fund health, education and community programs across B.C.

Posted in: news article, media release, sporting events, football, sports