Social Responsibility (SR) is our opportunity to be a positive catalyst socially, environmentally and economically, and is the opportunity to be a transparent creator of benefits in all areas our business touches.
Since 2014, we have published an annual stand alone social responsibility report that details our performance from the previous year and looks ahead to our plans for the year ahead. This report helps us track and monitor actual performance against our commitments to identify achievements and progress. All of our social responsibility efforts align with our four corporate goals - Player, People, Public and Profit. These represent the areas that are most important to our stakeholders and communities.
- Player: Keeping responsible gambling at the heart of our business.
- People: Creating a fun and engaging work environment with a strong culture.
- Public: Supporting our communities, nurturing partnerships and cultivating sustainable actions.
- Profit: Generating economic activity and creating benefits for British Columbians.