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Know More

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GameSense is here to help keep gambling a safe, fun source of entertainment.

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Play Better

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Understand the key concepts that influence the outcome every time you gamble.

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Get Support

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Tools and resources to help you if gambling no longer feels like a game.

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Thanks to our players, billions of dollars have supported communities and help B.C. grow.

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Vision, Mission and Values

Vision

"Gambling is widely embraced as exceptional entertainment for adults."

At BCLC, our focus is our players. We demonstrate this through innovation, fostering strategic partnerships, community outreach, encouraging responsible gambling, and creating exceptional entertainment experiences. Add a workforce of people who care passionately about what they do and where they work and you can see why we're confident in a great future where our mission and promise reflect everything we do.

Mission

"To conduct and manage gambling in a socially responsible manner for the benefit of British Columbians."

The way BCLC conducts itself and does business, matters. As a Crown corporation, we are accountable to the Province and citizens of British Columbia and our actions are subject to B.C.’s Gaming Control Act, under which each employee is registered. Whatever BCLC does, we do in the best interest of the people and the communities of British Columbia.

Values

At BCLC we understand the importance of public confidence in our organization and the people who provide our products and services.

We are focused on building public trust through good corporate citizenship and taking our social responsibilities seriously throughout every part of our business.

Every bit counts. From the fair treatment of our employees, to putting our players first, to honest and trustworthy relationships with service providers across the province, we live our values every day.

It is critical our business is conducted with:

Integrity: The games we offer and the ways we conduct business are fair, honest, transparent and trustworthy.

Social Responsibility: Everything we do is done with consideration of its impact on and for the people and communities of British Columbia.

Respect: We value and respect our players, service providers and each other.