Senior Executive Team
Vice President, Digital Enterprise Services
Monica is responsible for the strategic direction of the eGaming business unit, and Business Intelligence, CRM & Digital Services for all departments of BCLC. She provides leadership in all aspects relating to operations, development and marketing of BCLC’s secure and regulated gambling website, PlayNow.com.
Monica is passionate about business development at BCLC and has had strategic involvement in many programs that improve business health, grow participation and meet expectations of current and future customers. Previous to her role in eGaming, she served as Interim VP for the Casino & Community Gaming Division where she was responsible for overall operations and the strategic direction of B.C.’s gaming facilities. She also led efforts to evolve BCLC’s customer relationship management strategy, broaden the customer base and introduce innovative products in the casino gaming business.
Since 2003, Monica has played a leading role in a variety of strategic initiatives at BCLC including the launch of PlayNow.com and the development of the Community Gaming Centre business model. As the Director of BCLC’s 2010 Olympic Sponsorship, she led the implementation of a wide range of corporate sponsorship initiatives.
Monica has over 30 years of experience in marketing for Canadian clients in a broad range of industries. She attended the University of British Columbia where she earned a Bachelor of Commerce in Marketing.