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BCLC Media Relations



A Joy to Give, but Not to Kids: Give Lottery Products Responsibly


Every year, as part of our own holiday tradition, BCLC reminds parents and adults that lottery products such as Scratch & Wins are a form of gambling, and not suitable gifts for children and minors.

This year’s campaign, titled ‘A Joy to Give, but Not to Kids,’ encourages responsible play and responsible gift-giving through online and social media outreach, as well as through digital signage at more than 3,900 lottery retailers and all casinos and community gaming centres across the province.

Lottery products may be great stocking stuffers, but not for children and youth. It is important that parents and adults understand the risks and impacts associated with underage gambling. Research has shown a correlation between the introduction of gambling products to underage children and potential problem gambling behaviour later in life. In fact, kids are more likely to gamble than to do drugs, smoke cigarettes or drink alcohol, yet it is a topic that is less frequently discussed between a parent and their child. This is why BCLC encourages parents to start a conversation with their children about the risks of gambling, and make a conscious decision not to give them lottery products as gifts.

Additional information can be found on to learn more about the comprehensive programs in place to help players make informed choices about gambling. BCLC also encourages parents and other adults to access our GameSense for Parents program which gives parents tools and resources to start a conversation with kids about gambling.

BCLC has supported the National Council of Problem Gambling and McGill University’s Holiday Campaign for nine years, which encourages lotteries in the United States, Canada and around the world to promote this important message. BCLC joins gaming jurisdictions across North America and Europe who are also encouraging players to gamble responsibly and limit access to gambling products by minors.

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