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BCLC hits the button for 2014 Tim Hortons Brier in Kamloops

02/10/2013

As a local sponsor and official Community Partner for the 2014 Brier, BCLC is already stepping up to play its part in making the Brier an outstanding experience for everyone in the entire community.

“We’re going to play a key role in making this iconic sports event a success for everyone,” announced Michael Graydon, CEO & President, BCLC. “The commitment BCLC and Lake City Casino made when we signed on as sponsors is about creating once-in-a-lifetime experiences for the community through prize giveaways and unique, interactive experiences for everyone to enjoy.”

The $100,000 investment BCLC and Lake City Casino made helped secure the 2014 Brier for Kamloops. Now with less than five months to go until the start of the Brier, BCLC announces the plan to give away dozens of event tickets as prizes through a promotion with the Brier’s media partners along with exclusive VIP experiences, including accommodations, gift certificates and tickets to the most popular events.

“Tickets will be at a premium during the Brier and it’s expected that most events, if not all, will be sold-out,” said Graydon. “We will be giving Kamloops residents the chance to win coveted seats to the events.”

Once the Brier is underway in March 2014, BCLC will be at the Interior Savings Centre to give everyone a unique interactive photo experience to capture the memories and share the action with family and friends. BCLC’s enthusiasm for the event extends to its employees, with many already registered to volunteer at the Brier.

“We’re very proud of our many employees who are dedicating their personal time to help make the Brier an outstanding success,” added Graydon. “Our partnership with the 2014 Tim Hortons Brier is a great opportunity for our staff who demonstrate time and time again their commitment to giving back to the community.”

The contest giveaway for tickets and exclusive VIP experiences will begin in January 2014 in Kamloops. The interactive photo experience will offer collectible take-away pieces and will be open to everyone who visits the Interior Savings Centre during the Brier.

The 2014 Tim Hortons Brier Curling Championships take place in Kamloops, March 1 – 9, 2014. More information on the 2014 Brier can be found at: www.curling.ca/2014brier-en/

Posted in: corporate, sponsorship & events, media release