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BCLC Media Relations



BCLC’s Encore Rewards Gets New Look and Updated Perks


A new look and improved benefits are coming to BCLC’s Encore Rewards loyalty program.

Encore Rewards members can now earn points on food or beverage purchases at restaurants in B.C. casinos. Marking a first in the Canadian gambling industry, Encore Rewards members can redeem these points for play on slot machines and table games at any facility in the province.

“Our vision for gambling entertainment includes comprehensive venues that feature more than just table and slot games, but a variety of other amenities, including dining,” said Brad Desmarais, Vice President, Casino and Community Gaming.  “As such, it only makes sense that our enhanced Encore Reward program allows members to earn points for their food and beverage purchases, and redeem them for play within any of our facilities. This is just one way that we continue to enhance the overall experience for our customers.”

In addition to updated branding, Encore Rewards members will enjoy new status thresholds that make it easier to reach the next level, including a new “Elite” designation that features merchandise and added benefits for players within the category.

Full details on the enhanced Encore Rewards program are available at  

BCLC offers socially responsible gaming entertainment while generating income to benefit all British Columbians. For 33 years, BCLC has delivered more than $21 billion to the B.C. government to support communities, provincial programs and services, charities and major events that have helped shape B.C. Learn more at   

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Posted in: media release, news article, corporate report