New Lotto Signature Store enhances player experience17/09/2012
BCLC has opened the doors on a new Lotto Signature Store for players.
Visitors to the new Lotto Signature Store will immediately notice an enhanced experience through improved customer service, increased access to responsible gambling and product information, a comfortable seating area, digital signage and marketing promotions.
The Lotto Signature Store will also serve as a BCLC Prize Payout Centre for players looking to claim prizes of up to $9,999. Currently, players are only able to claim prizes up to $1,000 at lotto retail locations.
The store is located at Champlain Square Mall at 56 Avenue and Kerr Street in Vancouver.
This Lotto Signature Store concept is being piloted as a future alternative to traditional lottery kiosks in malls. Over the coming months, BCLC will be asking players their reaction to the new store concept.
Responsible gambling is a core element of the store concept. Players can access responsible gambling information on tablets linked directly to gamesense.ca and bclc.com. They'll also see more responsible gambling messaging on the store's digital screens.
All lotto products will be sold at the Signature Store, including Scratch & Win, Sports Action, Lotto 6/49, BC49, LOTTO MAX and Keno.
Click here for BCLC Signature Store hours