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BCLC Media Relations



Responsible Gambling Awareness Week kicks off in Richmond


BCLC, the Province of British Columbia, the City of Richmond, and River Rock Casino Resort and have partnered for Responsible Gambling Awareness Week for the second year in a row. The week engages the whole community in activities aimed at raising awareness of responsible gambling practices and the resources available to address problem gambling, March 1-7, 2015.

“Gambling is a popular form of entertainment in B.C., but it also needs to be safe,” said Michael de Jong, Finance Minister and Minister Responsible for Gaming. “Responsible Gambling Awareness Week provides a forum to promote healthy choices and raise awareness of the free support services available to British Columbians.”

Richmond is one of five communities hosting a Responsible Gambling Awareness Week. The others are Kamloops, Vernon, Greater Victoria, and Langley.

“Here at BCLC, we are committed to ensuring that gambling is a fun and healthy entertainment option for adults,” said BCLC Interim President and CEO, Jim Lightbody. “This means supporting our players so they can make informed choices. This week-long event is designed to generate open and honest discussions about gambling and how to do so responsibly.”

The Richmond Problem Gambling Steering Committee is helping to coordinate and deliver the week’s events, playing a vital role in selecting target audiences and themes for workshops and presentations, finding volunteers and inviting key stakeholders to events.

“For the second year in a row, River Rock Casino Resort has supported and played an important role during the Responsible Gaming Awareness Week through participation in the organizing committee and by pursuing opportunities to increase responsible gaming awareness amongst staff and guests,” said Chuck Keeling, Vice President, Stakeholder Relations and Responsible Gaming at Great Canadian Gaming Corporation.

BCLC and the Province’s Gaming Policy and Enforcement Branch trained local volunteers who will staff a myth-busting kiosk at various venues throughout the week including Kwantlen University, Cineplex Riverport and Cambie Community Centre.

“I am pleased to see this educational and engaging program back in Richmond for a second year,” said Richmond Mayor Malcolm Brodie. “This week is a chance for everyone to get involved and understand gambling myths, as well as the support services available.”

Responsible Gambling Awareness Week was created to educate communities about responsible play and raise awareness of the problem gambling support services available in the community.

For more information and a list of the week’s activities, visit, or follow the week’s events on Facebook.

Posted in: gamesense, problem gambling, responsible gambling