Our Approach to Responsible Gambling
We believe players and the public need to have information to make an informed choice. The cornerstone of our approach is GameSense, which is built on the idea that knowledge is power. Players can learn about their odds of winning, how games work, when to stop and how to recognize if gambling is becoming a problem for them. GameSense can make a difference by reminding players to set limits and honour their promises to themselves.
We also know that our staff, the people who sell our products and those work in gambling facilities need to know all this information too so they can have knowledgeable conversations with players. So, we invest in education and resources.
Finally, we're committed to continuous improvement. We analyse our interactions with players to see how we can improve. We commission research to better understand various aspects of this field. We provide input on and help deliver the Province's Responsible Gambling Strategy, which is overseen by our regulator, the Gaming Policy and Enforcement Branch. We also collaborate with other jurisdictions to stay on top of - and sometimes lead - best practices.
Responsible gambling is important to us. We strive to be on our game every day.