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How BCLC supports B.C.'s AMBER Alert program

When a child is abducted in B.C. and an AMBER Alert is issued, time is critical and the immediate broadcast to ask for the public's help in the safe and prompt return of the child is essential.

That's why, together with our casino and community gaming centre (CGC) service providers, we are working with the AMBER Alert program and offering our province-wide communications network to deliver critical information.

With the potential to reach tens of thousands of British Columbians, we post abduction details on our website and on our digital signage network, including a growing number of lottery retail locations as well as CoolSigns located in all casinos and CGCs province-wide.

Wireless AMBER Alert program

Sign up to receive Wireless AMBER Alerts. It is completely free and available to cell phone users across Canada. Subscribe at, or directly from your wireless device by texting the keyword AMBER to 26237.

AMBER Alert background

AMBER Alert was created in 1996 as a legacy to 9-year-old Amber Hagerman, who was kidnapped while riding her bicycle and brutally murdered. Her community of Arlington, Texas came together to create the AMBER (America's Missing Broadcast Emergency Response) program with the intent of preventing such incidents from occurring in the future and to increase the safety of children in the community.

AMBER Alert first came to British Columbia on National Missing Children's Day on May 25, 2004, and has proven itself as a successful program and law enforcement tool over the years.

For further information, please visit and search "AMBER Alert Program".