The Government of British Columbia founded BCLC in 1985 in order to give back to the citizens of B.C. and help communities grow.
Thanks to our players, the Province of B.C. uses gambling revenue to help benefit British Columbians through investments in areas such as players, education, healthcare, community and cultural programs, and services. As proud as we are of our contribution, we saw the opportunity to have a larger positive impact on the province by ensuring that we prioritize social purpose as part of our business strategy.
Social purpose companies exist to create a better world through their core business operations. Their business growth propels, powers and contributes positively in perpetuity to society and the environment.
Beginning in 2020, BCLC undertook the process of first defining its social purpose statement, as part of its business strategy. BCLC led a series of engagement initiatives consulting with a broad range of players, business partners, community organizations, governments, our employees and more to clearly define our social ambition and the enhanced value we can offer stakeholders. In March 2021, BCLC ultimately defined and approved our social purpose:
We exist to generate win-wins for the greater good.
Our commitment to social purpose — through player health, employee, community and stakeholder engagement, diversity and inclusion, and environmental sustainability—has never been stronger. Our social purpose will ensure these strategies are even more potent.
To that end, we are consulting with a broad range of players, business partners, community organizations, governments, our employees and more to clearly define our social ambition and the enhanced value we can offer stakeholders. We plan to articulate that social purpose by fall 2020 and then align our corporate strategic plan to it.
Our commitment to corporate citizenship—whether it’s player health, employee, community and stakeholder engagement, diversity and inclusion, and environmental sustainability—has never been stronger. Our social purpose will ensure those strategies are even more potent.
We take care of our players—prioritizing the well-being of the player in everything we do.
Community and stakeholder engagement
We involve our stakeholders and community partners in decisions that affect them and we ensure gambling revenue is generated responsibly for the benefit of all British Columbians.
Diversity and inclusion
We recognize there is strength in diversity of characteristics, skills and experiences of our employees.
We strive to create an engaged workplace and give our people opportunities to learn, grow and develop.
BCLC provides challenging and exciting opportunities and helps employees realize their own personal growth and potential. We want to create a fun and engaging work environment with a strong culture, so that BCLC is regarded as a great place to work. We're proud of our employees' volunteerism and to support their efforts, we offer paid time off for those who participate in their community through our Play It Forward volunteer program. We offer a number of resources for employees including benefits, training, skills management, and ongoing support for career development. Full-time employees are also eligible for extended health, dental, disability, life insurance, and more.