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Our Social Purpose, Vision and Values

Behind everything we do there’s a higher purpose: to serve the best interests of our players and our communities.

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Social Purpose

We exist to generate win-wins for the greater good. 

Vision

To revolutionize gambling entertainment through engaging experiences that build and benefit communities. 

Values

Integrity

The games we offer and the ways we conduct business are fair, honest, transparent and trustworthy. 

Community

We create a positive impact for people and the planet.

Respect

We treat all people with dignity and value diverse perspectives. 

Meet the leaders of BCLC

Our people believe in the power of connection. Whether it’s through the excitement of a shared win, or the pride of knowing that profits of our play go back to the provincial government to be reinvested into communities across B.C., we create opportunities for people to feel part of something bigger. 

That’s what we mean when we say together we win. [hyperlink directs you to the What we believe in page]

At all levels of the organization, we share a deep commitment to our social purpose.

It’s what drives us to continue to shape the future of our industry while making a meaningful, lasting difference for the people of B.C.

Meet the leaders of BCLC

Related links

Security and compliance
Where the money goes
Our player health vision