Social Purpose Products

Our social purpose is simple: to generate win-wins for the greater good — and these new Scratch & Win tickets help bring that vision to life. Through the design of these products, we are creating new and inspiring ways to bring people together and help them feel part of something bigger.

Kamloops bike path

The Greater Good Giveaway

A ticket that connects you to your local community

40 top prizes of $10,000 for the winner and $10,000 for a B.C.-based charity of the winner’s choice. Winners and their chosen charities will be featured in BCLC’s external communications and social media, sharing inspiring stories of giving and community connection.

Person recycling bottle

Bingo Party

A ticket to play with friends

Get together with six of your closest friends and have a bingo party! Each game can win $500 as the top prize, but the overall pouch can win up to $600 over all four games.

Audience with presenter

Concert of a Lifetime Scratch & Win

A ticket that brought people together

When BCLC launched its Scratch & Win, Concert of a Lifetime in summer 2024, our goal wasn’t just to provide players with a new experiential prize. We wanted to go a step further: to offer a unique, first of its kind in B.C. Grand Prize – the chance to win a VIP suite at BC Place for one the biggest concerts of the year. Even better? Players would get to share their prize with 13 of their closest friends and family.  

We were so excited to launch this ticket, knowing that the Grand Prize could make someone’s wildest dreams come true. At BCLC, our social purpose is to generate win-wins for the greater good and it was heartwarming to see how Grand Prize winner Doug Leinhart embodied exactly that through his win: letting us know that that he intended to donate four seats in his VIP suite to the Make-A-Wish Foundation. Learn more here. 

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