Who We Are

For over 40 years, we’ve been bringing people together through shared moments of connection, helping them feel part of something bigger than themselves.

office stairs decorative

Now we’re taking our social purpose journey to the next level by striving to put human connection at the heart of everything we do. From the products we design, to the partnerships we build, to the ways we give back to the province. Because we know that together we win.

Social Purpose

We exist to generate win-wins for the greater good. 

At BCLC, we are driven to be a positive force for good in society. That’s why we leverage our business to drive societal benefits and ultimately create a better world for us all. That’s what it means to be a social purpose company.

Vision

To revolutionize gambling entertainment through engaging experiences that build and benefit communities. 

To do this, we’re focused on developing personalized, healthy player experiences; engaging experiences to broaden our base of players and guests; becoming a pace-setter for our industry; generating shared value for our stakeholders and creating enduring benefits to build better communities across B.C.

Values

Community

We create a positive impact for people and the planet.

Integrity

The games we offer and the ways we conduct business are fair, honest, transparent and trustworthy. 

Respect

We treat all people with dignity and value diverse perspectives. 

Learn more about how we’re bringing BC together here

Our Strategy

Our corporate strategy is designed to generate win-wins for the greater good and address the challenges and changes we face today so that we can continue to drive responsible growth and value for British Columbians long into the future. At BCLC, we have a legacy of success and innovation. Now, we must take some new leaps, stay true to the course and be disciplined in our decision-making to achieve what we have set out to do. 

There are five strategic goals to help drive focus and clarity on the prioritization of our efforts. 

Digital Future

Achieve 100% verified play by FY30 in casinos and iGaming, and create competitive, personalized, and healthy gambling entertainment experiences while preserving and elevating the integrity of BCLC and the industry.

Responsible Growth

Generate annual net income of $1.73B by FY30 through a focus on enhanced offerings and healthy play.

Winning Experiences

Elevate our value propositions and experiences, attracting 300K new guests and players and achieving a Player Experience (PX) Index Score of 80% across all touchpoints.

Amplified Impact

Increase the positive community and economic impact of gambling entertainment, while embedding our social purpose in all operations, decisions, behaviours, and relationships.

Meaningful Relationships

Be the most sought-after employer and partner for the shared value and social good we create together.

Meet the leaders of BCLC

Our people believe in the power of connection. Whether it’s through the excitement of a shared win, or the pride of knowing that profits of our play go back to the provincial government to be reinvested into communities across B.C., we create opportunities for people to feel part of something bigger. 

That’s what we mean when we say together we win.

At all levels of the organization, we share a deep commitment to our social purpose.

It’s what drives us to continue to shape the future of our industry while making a meaningful, lasting difference for the people of B.C.

Meet the leaders of BCLC

Related links

Security and compliance
Where the money goes
Our player health vision