What We Believe In

For over 40-years, we’ve been bringing people together through shared moments of entertainment. Now, we’re taking it further — by striving to put human connection at the heart of everything we do. From the games we design, to the partnerships we build, or the programs we support, it all comes back to one simple idea: we’re better together, and together we win.

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Why We Believe It

Inside each of us is an inherent need to belong — to feel like we are part of something bigger than ourselves. Whether it’s a group of friends playing at the casino, a couple buying a lottery ticket together, or the profits of our play supporting a local community, we help create memorable moments of connection that foster positive, lasting impacts in communities across B.C. 

Social isolation and loneliness are issues many people today face. People feel disconnected from each other, and we recognize that gambling can sometimes contribute to this. BCLC is committed to reducing the impacts of social isolation by fostering meaningful connections with our players, partners, employees and communities. Our player health strategy is focused on better understanding our players, personalizing player health experiences and fostering a recognizable player health culture in support of all players, no matter where they are on their journey.

When we feel more connected to each other, our communities and our province, we all thrive, and together we win.

Learn more about how profits of your play are invested in communities across B.C.