Watching our favourite sports teams or playing our favourite casino games can drive all kinds of feelings and emotion – adrenaline, elation, anger or embarrassment – especially with money riding on the outcome. It’s thrilling to know we could win, which can sometimes make us feel like we should win if we’ve been playing long enough.
Over the last year, BCLC launched a targeted ad campaign that zeroes in on this experience and a particular gambling behaviour that may occur with it: “chasing losses.”
“Chasing losses” is when people increase bets or change strategies when they’re losing. In the heat of the moment, they might take risks they wouldn’t normally take. This might look like a sudden increase in bet size, fuelled by the belief that a big win is coming and will make up for money already lost. Maybe the game stops being fun and the unpleasant emotions mentioned above start to take over.
But there are things players can do to stop “chasing losses” and ensure gambling remains a fun and positive experience. BCLC shares player health tips and resources on GameSense.com, including the following:
1. Set a budget and stick to it: Knowing the amount of money you’re okay with spending helps you avoid making quick decisions to try to get back what you lost.
2. Take breaks: Stepping away will give you time to think about your gambling and can help break the cycle of chasing losses.
3. Know the game: Learning about the chances of winning and losing in the games you play helps you understand the risks and make informed decisions about your play. Even though you know the game and the players, remember that outcomes are still random.
4. Get support: If gambling is no longer fun for you or someone you love, consider seeking out support. You can speak with a GameSense Advisor in casinos, online using the live chat feature on GameSense.com, or by calling 1-866-815-0222 at any time. They can provide information or refer you to further resources.
Gambling can be fun when we have informed insight into our betting behaviours and the tools we need to help us manage our play.
If you’re getting excited about a fun night out or an upcoming sporting event, remember to have a game plan – think about setting a budget, taking breaks and knowing the risks. Most importantly, have fun!
