Sponsorships

Since 1985, BCLC has proudly supported British Columbia by sponsoring events in local communities across the province.

Our role

The Province of B.C. founded BCLC with the purpose of giving back to British Columbia, while helping communities grow. The first landmark initiative helped fund Expo ’86. More than $250 million was put towards the World’s Fair, which led to massive job creation, tourism, and the construction of iconic Vancouver landmarks, like the TELUS World of Science and SkyTrain. Since that time, more than $19 billion has been invested back into communities across B.C.

Sponsored events

From music to sporting events, we've helped bring communities together to discover fun and exciting ways to enjoy B.C.

Music in the Park

Community

Music in the Park: A Longstanding Tradition

Canada’s longest-running free music festival

Sponsorship Criteria

Interested in having BCLC sponsor your community event or festival? We have a proud history of supporting community celebrations dating back to Expo ’86, the 1993 Canada Summer Games, 2010 Olympic and Paralympic Winter Games, and 2015 Canada Winter Games.

  1. Your event or program must be a significant community festival or event; and/or a municipal or business-related event.
  2. Event must be consistent with BCLC's commitment to Corporate Social Responsibility, support BCLC as a strong community partner, and portray a positive image.
  3. The event must be primarily targeted at and benefit adults 19 years of age or older.
  4. The event must be accessible to the general public and directed toward the community at large, and provide programming free of charge.
  5. The event takes place in a community where BCLC has a gaming facility. Find out if there’s a gaming facility near you.
  6. The event must clearly articulate and quantify all rights and benefits provided, and where applicable provide: paid media campaign blocking charts, details on planned public relations and/or marketing activity and estimated value.
  7. A complete list of sponsorship categories, details, opportunities and fees must be provided, as well as a list of already confirmed sponsors or participants.
  8. The event should detail opportunities for volunteering and/or hospitality.
  9. The organization has a solid financial record; and the event is viable without continued BCLC support.
  10. The event attracts local media and can provide the number of media impressions.

  1. Organizations, projects, events or activities that primarily benefit and are focused on people under 19 (nineteen) years of age
  2. Events or activities contentious in any way or may be deemed unacceptable to the community at large
  3. Individual or personal needs
  4. Religious organizations
  5. Political organizations and candidates
  6. Operational funding or budget deficits
  7. Capital funds for projects or equipment
  8. Organizations that direct aid or assistance to recipients outside of British Columbia
  9. Individual athletes, sports teams or registration fees
  10. Sporting events (unless it provides significant benefit to the community)

Please note: BCLC is unable to provide sponsorship support for requests inconsistent with our corporate policy, however, meeting the criteria listed above, does not in itself guarantee approval.