Sponsorships

Since 1985, BCLC has proudly supported British Columbia by sponsoring events in communities across the province.

Our role

The Province of B.C. founded BCLC with the purpose of giving back to British Columbia, while helping communities grow. Since 1985, BCLC has delivered more than $25 billion to the Province of B.C. to support investments in areas such as healthcare, education and community programs.

BCLC’s first landmark initiative to support communities was helping to fund Expo ’86. More than $250 million was put towards the World’s Fair, which led to massive job creation, tourism, and the construction of iconic Vancouver landmarks including the TELUS World of Science and SkyTrain.

From music to sporting events, BCLC has helped bring communities together. We are building on that success by continuing to deliver exceptional gambling entertainment that is not only fair, fun, and safe, but also supports healthy people, growing communities, and a thriving province.

Sponsorship application

BCLC selects sponsorships that help us fulfill our commitment to serving our players and communities while delivering on our entertainment promise. Because when healthy people support entertainment that invests back in British Columbia, everyone wins.

  • Opportunities must be aligned to an entertainment focus, this includes sports, arts, and culture. 
  • Event must be consistent with BCLC's Social Purpose, support BCLC as a strong community partner and portray a positive image.
  • Community-level requests must be a significant festival or event.
  • The event must be primarily targeted at and benefit adults 19 years of age or older.
  • The event must be accessible to the general public and directed toward the community at large.
  • Priority will be given to events in communities where BCLC has a gaming facility
  • The event must clearly articulate and quantify all rights and benefits provided to BCLC, and where applicable provide: paid media campaign blocking charts, details on planned public relations and/or marketing activity and estimated value.
  • The event must provide a complete list of sponsorship categories, details, opportunities and fees as well as a list of already confirmed sponsors or participants.
  • The event should detail opportunities for BCLC employee volunteering and/or hosting opportunities.
  • The event should detail how it will attract local media and if possible, provide the estimated number of media impressions.
     

We cannot consider requests for

  • Organizations, projects, events or activities that primarily benefit and are focused on people under 19 years of age.
  • Events or activities contentious in any way or that may be deemed unacceptable to the community at large.
  • Individual or personal needs.
  • Religious organizations.
  • Political organizations and candidates.
  • Operational funding or budget deficits.
  • Capital funds for projects or equipment.
  • Charitable donations or grants. Please visit the Government of B.C. website for details on the Province’s Community Gaming Grant Program for not-for-profit organizations. 
  • Organizations that direct BCLC sponsorship to organizations or events outside of British Columbia.
  • Individual athletes, or registration fees.

We prioritize sponsorship applications that best align with our corporate objectives and Social Purpose goal of generating win-wins in communities across B.C. Sponsorship applications are evaluated carefully against a number of criteria; some key elements that are taken into consideration include:

Social impact

How will this sponsorship support BCLC’s Social Purpose by helping to create win-wins for all involved? Is there an opportunity to provide community benefit?

Brand awareness

How will this sponsorship promote BCLC and deliver a positive brand experience?

Brand engagement

How will this sponsorship create authentic customer and community experiences by either showcasing our products or educating the public about our business?

Review process and timelines

As of November 2021, BCLC reviews sponsorship proposals quarterly in January, April, July and October. We do not review proposals outside of these times. An email response detailing our decision will be sent following our quarterly review.

Please ensure that you apply with enough lead time to have your opportunity thoroughly considered. We suggest a minimum of two months lead time from the ‘response by’ date to your event. For events of a larger scale, three – six months lead time is recommended. 

Submission Deadline
Review Period
Response by
December 31

January

January 31


March 31

April

April 30

June 30

July

July 31

September 30

October

October 31

Please note: BCLC is unable to provide sponsorship support for requests inconsistent with our corporate policy, however, meeting the criteria listed above, does not in itself guarantee approval.