Images

The BCLC corporate website aims to use illustrations and photos that reflect brand values.

Locating Images

The DAM groups images by theme in separate folders. The following are available:

• people
• headers
• casino
• corporate office
• health and wellness
• lottery
• outdoors and leisure
• social responsibility
• technology
• workplace
• sports
• logos

If you are unable to find an image for your page, an additional folder labelled page assets houses all additional images that are specific to the pages they are housed in (rather than being generic).

Requests

If there are images needed that are not found in the DAM (Digital Asset Management), please send a request to Creative Services to have them made.

Illustrations

The illustrations used focus on and depict people. The imagery aims to be friendly, trustworthy and whole-hearted. All illustrations use some form of BCLC's primary colours, with the exception of grey.

These images are decorative.

Photography

The photography used on illustrates four key areas of focus for BCLC: BC Lifestyle, Gaming, Community Contribution and the BCLC work environment.

The imagery evokes a sense of realness and authenticity. The feeling of light in the shots is important, giving a sense of optimism and using natural light wherever possible.

Alternative Text

Alternative text, also known as alt text, is read by screen readers for the visually impaired or displayed if an image does not load. When filling in this text manually, be meaningful and concise about what the image represents. Describe the content and function of the image.