Sponsorships

Since 1985, BCLC has proudly supported British Columbia by sponsoring events in communities across the province.

Featured Partnership

Nourish the Neighbourhood

BCLC is a proud partner of Canucks Sports and Entertainment (CSE). We recently collaborated with their team to host Community Connect: Nourish the Neighbourhood, an event at Rogers Arena where employee volunteers from BCLC and CSE joined together to connect with and provide nourishing meals to over 1,000 members of Vancouver's Downtown Eastside community. It was an uplifting experience to help bring people together to share a meal, vital local resources and good conversation, because we believe that when we feel more connected to each other and our communities, together we win.

BCLC's Community Ticketing Program

In 2021, BCLC implemented its Community Ticketing Program with several corporate partners.

The goal of the program is to create access to arts and culture, and sporting events, for those who might not otherwise have the opportunity to attend.

The program is moving into its third year in Kamloops and Vancouver, providing complimentary tickets to, and recognizing the important and vital work of local charity and not-for-profit groups.

Current program partners include the Kamloops Symphony, Western Canada Theatre, Kamloops Film Festival, Just for Laughs Vancouver, Vancouver Jazz Festival, Vancouver Warriors and Kamloops NorthPaws Baseball.

Sponsorship application

BCLC selects sponsorships that help us fulfill our commitment to serving our players and communities.

We prioritize sponsorship applications that best align with our corporate objectives and Social Purpose goal of generating win-wins in communities across B.C. Sponsorship applications are evaluated carefully against several criteria; some key elements that are taken into consideration include:

Social impact

How will this sponsorship support BCLC’s Social Purpose by helping to create win-wins for all involved? Is there an opportunity to provide community benefit?

Brand awareness

How will this sponsorship promote BCLC and deliver a positive brand experience?

Brand engagement

How will this sponsorship create authentic customer and community experiences by either showcasing our products or educating the public about our business?

Interested in applying for a sponsorship?

If you are an organization interested in applying for a sponsorship, or want to find out more about our general sponsorship criteria, please view our sponsorship application process.

If you are an Indigenous community or organization seeking sponsorship, please see our Indigenous sponsorship process.

Apply now

Sponsorship application process

Indigenous sponsorship application process

Our operations span the entirety of the province that we now call British Columbia. We respectfully acknowledge that we are guests in the territories of more than 200 First Nations, each with unique traditions, cultures, and histories. We are grateful to these First Nations caretakers for their stewardship of these lands and waters since time immemorial.

BCLC is committed to establishing and maintaining good relations with all First Nations, Métis, and Inuit people in British Columbia and beyond. Our journey has only recently begun, and we have a lot of work to do in collaboration with Indigenous Peoples to understand the Truth, reconcile the past, and truly generate win-wins for the greater good, together.