Senior Executive Team
Interim Vice President, Digital & Enterprise Services
A specialist in business development, product management, and strategy, Cameron Adams leads BCLC’s Digital and Enterprise Services team. He is responsible for driving online growth and ensuring exceptional digital experiences at every touchpoint. Cameron’s role oversees the online and mobile business for BCLC at PlayNow.com, as well as responsibility for digital marketing, business intelligence, user experience, and retail and online sports betting.
Cameron joined BCLC in 2006, and has a track record of strong leadership in a variety of roles most recently leading our online operations. Under Cameron’s tenure as Director of eGaming and Digital Experience, BCLC’s mobile and internet business grew significantly to become one of the most successful regulated online gaming operations in North America. He spearheaded new initiatives for mobile gaming and helped create the first live casino offering in Canada.
Cameron has also played a lead role in expanding BCLC’s business-to-business capabilities, extending our expertise in eGaming to provide the PlayNow platform to other regulated jurisdictions in Canada.
Born and raised in British Columbia, Cameron obtained his Bachelor of Commerce degree from the University of British Columbia.