Player Health

BCLC Completes GameSense Advisor Expansion to Every B.C. Casino and Community Gaming Centre


GameSense Advisor Expansion

BCLC has completed its expansion of the GameSense Advisor (GSA) program to every casino and community gaming centre in B.C.

GSAs are a key component of BCLC’s player-health strategy, focused on supporting casino players with informed decision-making and positive play. Last year alone, GSAs had more than 67,000 interactions with players, helping them to make informed choices about gambling and connecting them to available support resources if they feel they need help.

BCLC assumed responsibility for the GSA program in the spring of 2018 and has fulfilled its commitment to the Province of B.C. to ensure that all casinos and community gaming centres across 35 communities have a GSA by fall 2019. Previously, they were in place at B.C. casinos only.

“Our government has made significant investments to assist those at risk of gambling addiction,” said Attorney General David Eby. “This expansion means people throughout B.C. can now seek support and share their questions and concerns about gambling with GameSense Advisors in their local gaming facilities. These conversations can be life changing and I hope British Columbians will take advantage of this important service available to them.”

In addition to the expanded GSA presence, BCLC is investing in new GameSense Information Centres, which are welcoming spaces that encourage players to visit and learn more about how the games work, talk with a GSA or just take a break.

“The health of our players is an important focus for our company and our industry overall,” said BCLC Interim President and CEO Greg Moore. “The GameSense Advisor program is a key component of our overall strategy to encourage healthy play and make our products, environments and services safer for players.”

Research suggests that 80 per cent of patrons who interacted with a Game Sense Advisor report feeling more informed about player health information, such as when to take breaks.

Player health is a key strategic priority for BCLC. GameSense is the cornerstone for engaging and informing players, while removing stigma that may be associated with accessing responsible and problem gambling resources. For more information visit