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Senior Executive Team


Peter ter Weeme

Vice President, Social Purpose & Stakeholder Engagement

As the Vice President, Social Purpose & Stakeholder Engagement, Peter is responsible for BCLC’s social purpose, stakeholder relations, communications, Player Health, and the Customer Support Centre. 

Peter is a 25-year veteran of the sustainability, social purpose and social justice movements and will be instrumental to define BCLC’s core social purpose ambition, as well as secure partnerships that will position our organization as a leader among Crown corporations and in the gambling and entertainment industries.

Prior to joining BCLC in February 2020, Peter was the EVP, Purpose and Brand Citizenship for Elevator Strategy, a Vancouver-based marketing and communications firm that works at the intersection of data, emerging technologies and social purpose. With an MBA specializing in environmental management, he has founded and grown two successful consultancies and previously led the marketing and communications at Mountain Equipment Co-op, Canada's national retail leader in social and environmental responsibility. 

Peter’s professional experience spans the world of corporate, government and non-profit clients in North America, Europe and Asia. He has lived and worked in Canada, the Netherlands and India where he has advised companies and organizations on a range of values-based issues. He has also developed various campaigns and initiatives focused around issues such as climate action, conservation, public health, and diversity and inclusion. 

A recipient of Business in Vancouver’s “40 under 40″ award, Peter is an active member of various progressive business and community initiatives. In addition to having served on the Board of the Vancity Community Foundation (including serving as co-Chair), he is the previous Chair of Canadian Business for Social Responsibility. He now serves as Vice Chair of Vancouver’s renowned PuSh International Performing Arts Festival and a Director of the Cape Cod Center for Sustainability while also acting as an advisor to a variety of mission-based enterprises.