The Human Connection Project
Inside each of us is an inherent need to belong – to feel like we are part of something bigger than ourselves. And championing human connection to make that possible is the heart of who we are.
What is BCLC's Human Connection Project?
BCLC is changing what a gambling organization can be.
For the last 40 years, BCLC has brought people together through shared moments of entertainment and community. But for our players, partners, people and communities, we knew BCLC could do even more.
So, we’ve decided to put human connection at the heart of everything we do. This was a simple shift for our organization which has always brought people together for play in support of B.C. communities.
Championing human connection aligns with our vision to help build and benefit communities because human connection supports social health, a diversity of perspectives and a sense of belonging. It means that we strive to develop products (like the Greater Good Giveaway Scratch & Win ticket), co-create community-impact programs, and build partnerships that support happier and healthier communities.
As part of our Human Connection Project, we are working to support tangible projects that help promote human connection. We've teamed up with experts - like GenWell and United Way - to advocate for meaningful connection and help make a difference.
Because at BCLC, we believe that when we feel more connected to each other, our communities and our province, together we win.
Local residents know best. That’s why we’re co-creating projects to help improve gathering spaces and create more meaningful moments of connection in communities across B.C.
Through the design of social purpose products, we’re creating new and inspiring ways to bring people together and help them feel part of something bigger.
Understanding why meaningful human connections matter makes a difference. We’ve teamed up with experts from GenWell and more to champion positive change together.
Championing Human Connection
5 Benefits of Human Connection
Human connection is a win-win for B.C. communities. When people connect, it supports creating a sense of belonging in the community, more diverse perspectives being shared and overall improved social health.
Natasha Questel: Purpose in Practice
This work has been guided by our social purpose – to generate win-wins for the greater good – which means that every decision we make is with the intention of positively contributing to the progress of our society.
Did you know? Win-wins stay close to home
As a revenue generator for the Province of B.C., our net profits have supported community programs since 1985.
Coming to a community near you
We are co-creating local projects and improving gathering spaces in communities in B.C.
When it comes to communities, we know the local residents know best. That’s why we’re working with each community on a shared goal of creating opportunities for human connection. While each project may look a little bit different, they all have the same goal of cultivating a sense of belonging.
So, whether it is creating new games and experiences, building new partnerships, launching community events or shared spaces for great social outings, or finding new opportunities for good conversation, the Human Connection Project is designed to help build and benefit our players, employees and communities – one connection at a time.
