The Human Connection Project
We're putting human connection at the heart of everything we do! Our Human Connection Project builds off of our commitment to B.C. communities.
BCLC's Human Connection Project
BCLC is changing what a gambling organization can be.
For the last 40 years, BCLC has brought people together through shared moments of entertainment and community. But for our players, partners, people and communities, we knew BCLC could do even more during a time when loneliness is on the rise.
So, we’ve decided to put human connection at the heart of everything we do. This was a simple shift for our organization which has always brought people together for play in support of B.C. communities.
Championing human connection aligns with our vision to help build and benefit communities because human connection supports social health, a diversity of perspectives and a sense of belonging. It means that we strive to create products and build partnerships that support happier and healthier communities.
Because at BCLC, we believe that when we feel more connected to each other, our communities and our province, together we win.
In 2025, BCLC collaborated with Canucks Sports & Entertainment to host Nourish the Neighbourhood to provide nourishing meals for residents of Vancouver's Downtown Eastside.
Products with Purpose
Through the design of these products, we are creating new and inspiring ways to bring people together and help them feel part of something bigger.
What is the Human Connection Project?
Our Human Connection Project builds off of our commitment to B.C. communities. It is about working together to build stronger, healthier and more vibrant communities by focusing on what matters most: people.
Inside each of us is an inherent need to belong – to feel like we are part of something bigger than ourselves. At BCLC, being part of something bigger has always been part of our DNA. As a revenue generator for the Province of B.C., our net profits have supported community programs since 1985. Building and benefiting communities is a driving force of our organization.
The BCLC Human Connection Project will take this further to include more new products, like the Greater Good Giveaway, new co-created community-impact programs, new community partnerships and more.
As part of our Human Connection Project, we are working to support tangible projects that help promote human connection. We've teamed up with the experts - GenWell - to advocate for meaningful connection and help make a difference.
5 Benefits of Human Connection
Human connection is a win-win for B.C communities. When people connect, it supports creating a sense of belonging in the community, more diverse perspectives being shared and overall improved social health.
Coming to a community near you
We are co-creating local projects and improving gathering spaces in communities in B.C.
When it comes to communities, we know the local residents know best. That’s why we’re working with each community on a shared goal of creating opportunities for human connection. While each project may look a little bit different, they all have the same goal of cultivating a sense of belonging.
So, whether it is creating new games and experiences, building new partnerships, launching community events or shared spaces for great social outings, or finding new opportunities for good conversation, the Human Connection Project is designed to help build and benefit our players, employees and communities – one connection at a time.
