Our Vision, Mission and Values

Behind everything we do there’s a higher purpose: to serve the best interests of our players and our communities.

Vision

We deliver exceptional gambling entertainment.

Mission

We operate gambling responsibly to benefit all British Columbians.

Values

Integrity

The games we offer and the ways we conduct business are fair, honest, transparent and trustworthy.

Social responsibility

Everything we do is done with consideration of its impact on and for the people and communities of British Columbia.

Respect

We value and respect our players, service providers and each other.