British Columbians have placed more than $25 million with BCLC in single-event sports bets on PlayNow.com, within just two months of the legalization of single event betting in Canada.
“This is a significant milestone for BCLC that demonstrates further how PlayNow.com is well positioned to provide highly entertaining and engaging sports betting in a safe and secure environment,” says Lynda Cavanaugh, BCLC’s interim President and CEO. “It’s important for players to know that playing with BCLC supports the success of British Columbia, as PlayNow.com is the only legal gambling website from which revenue supports important provincial initiatives, including healthcare and education.”
Since the introduction of single-event bets on PlayNow.com, the NFL is proving to be the most popular betting choice. The number of NFL wagers has increased 97 per cent through the first seven weeks of the NFL season compared to the same period last year when bettors could only make parlayed bets under previous Canadian law.
The top betting event on PlayNow.com since it introduced singles was the week 4 game between the Tampa Bay Buccaneers and New England Patriots, where 69 per cent of the bets and 80 per cent of money wagered were on single-event bets.
Interest in single-event bets on the NHL is a growing trend. NHL bets on PlayNow.com have increased by 71 per cent after the first 19 days of the season compared to the same period last year.
With the increase in betting activity, BCLC will continue prioritizing the health of players.
PlayNow.com features numerous player-health safeguards, including dedicated specialists known as GameSense Advisors who are available via telephone and online chat to support players with healthy play habits, or refer them to treatment and support if needed. PlayNow.com is the only gambling website in North America and one of the few in the world to offer this service.
BCLC continues to explore additional opportunities to provide players with single-event sports betting in British Columbia.