Our Business

BCLC Piloting New Sports-Betting Concepts at B.C. Bars and Pubs

February 10, 2022


Just in time for this weekend’s Super Bowl, BCLC will pilot sports-betting concepts starting tomorrow at a dozen B.C. bars and pubs, as well as one casino. These are the first locations to introduce the PlayNow.com sportsbook after single-event sports betting was legalized last year.  

“This marks the first step in testing how PlayNow.com, B.C.’s local sportsbook, can be implemented at land-based locations,” says Dan Beebe, BCLC Interim Chief Operating Officer. “This pilot will help BCLC to understand the preferences of sports bettors, and help inform future experiences and programs to help support safe, positive play.”

As part of the pilot, live sports-betting odds, information about PlayNow.com sports-betting promotions, and healthy-play tips will be displayed across digital screens at the participating locations. PlayNow.com players at these participating locations can also enjoy a $10 free-bet voucher for PlayNow.com sports betting by using their mobile device and scanning a QR code. Players must have a PlayNow.com account to participate.

The 13 hospitality locations involved in the testing are:

  • Fox and Hounds Pub (Kamloops)
  • Jimy Mac’s Pub (Langley)
  • John B Pub (Coquitlam)
  • Woody’s Pub on Brunette (Coquitlam)
  • Cat & Fiddle Pub (Port Coquitlam)
  • Legends Pub (Richmond)
  • Baselines Pub (Surrey)
  • Brewster’s Pub (Surrey)
  • Fox’s Reach Pub & Grill (Maple Ridge)
  • Samz Neighbourhood Pub (Surrey)
  • Highwayman Pub (Abbotsford)
  • Chances Kelowna (Kelowna)
  • Rogers Arena Sportsbar (Vancouver)

In addition to the robust player-health tools available to encourage players to keep gambling fun, PlayNow.com is also the only online gambling website in North America and one of the few in the world with dedicated player-health specialists – known as GameSense Advisors – available to support players with healthy-play habits or refer them to treatment and support services, if needed.

Revenue goes back to B.C. 

Unlike other websites, revenue generated by PlayNow.com goes back to British Columbians by supporting important societal investments like healthcare, education and community programs. As B.C.’s only regulated online gambling website, PlayNow.com provides a safe and secure website players can trust, with strong security safeguards and seamless deposits or withdrawals.