Player Health

BCLC’s GameSense adopted by Connecticut Lottery Corporation


BCLC logo

The Connecticut Lottery Corporation has entered into an agreement with the British Columbia Lottery Corporation (BCLC) for the right to use “GameSense,” BCLC’s proprietary, award-winning responsible gaming education program, joining several other jurisdictions who are embracing the internationally recognized brand.

The announcement was celebrated at the launch of the New Horizons in Responsible Gambling conference, taking place February 2 - 3 at the Vancouver Convention Centre.

GameSense uses a fun and positive approach to give players factual information they need to play responsibly, make informed choices and connect with resources should they need help. In addition to Connecticut, the program has been implemented by Massachusetts casinos and gaming jurisdictions in Alberta, Saskatchewan and Manitoba.

In B.C., every casino has a GameSense Information Centre staffed by GameSense Advisors who are funded by the province’s Gaming Policy and Enforcement Branch. GameSense Advisors discuss gambling odds, dispel common myths and share information on resources. They also support the enrolment process for BCLC’s Voluntary Self-Exclusion program, and referral to the Province’s free problem gambling counselling services.

GameSense resources are also available at lottery retailers, on and at

About BCLC:
BCLC is a provincial Crown corporation offering socially responsible gambling entertainment while generating more than $1.2 billion in net income each year to benefit provincial and community programs across B.C.

About CT Lottery Corporation:
Lottery sales benefit Connecticut's residents in valuable ways. In fiscal year 2015, players won more than $707.7 million in prize money. At the same time, the CT Lottery provided a record $319.7 million to support the valuable services and programs funded by the state’s General Fund including public health, libraries, public safety, education and more. Since the Lottery began in 1972, its contributions to the General Fund have exceeded $8.5 billion.


Jim Lightbody, President & CEO, BCLC

“It is an absolute pleasure having the Connecticut Lottery choose to license our GameSense program and brand. BCLC built this award-winning program to raise awareness of responsible gambling practices and support people in making informed choices about their gambling. GameSense continues to gain esteem and recognition from other gambling jurisdictions and together we aim to strengthen the program even more.”

Anne Noble, President & CEO, CT Lottery Corporation

“The Connecticut Lottery is excited about partnering with BCLC on their GameSense brand. This international endeavour is illustrative of the great work that can be done through collaboration in this vitally important area of social responsibility. The CT Lottery plans to unveil their GameSense program this spring.”