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More Than $2 Million in Super Bowl Bets Expected on PlayNow.com, B.C.’s Local Sportsbook

February 08, 2022


PlayNow.com, B.C.’s local sportsbook, is on track to double its Super Bowl betting record now that players have the option to place single bets on the big game. BCLC is estimating that more than $2 million in wagers will be placed on PlayNow.com for this Sunday’s Super Bowl. 

Super Bowl LVI features the powerhouse Los Angeles Rams (1.50, -200) going toe-to-toe against the Cinderella story of the year, the Cincinnati Bengals (2.70, +170). The Bengals have been underdogs throughout the playoffs and are four-point underdogs this Sunday. 

PlayNow.com bettors can also wager on what should be an electrifying halftime show in Los Angeles, featuring performances by Eminem, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Dr. Dre. Players can wager on which of the five performers will sing first, what will be Eminem’s first song, and if all five artists will perform at once.

Whether it’s at home, with family or friends, or at their favourite bar or pub, PlayNow.com players can bet on everything Super-Bowl related, from the winner of the game itself, to the length of the national anthem (in seconds), what the colour of the Gatorade dunked over the winning coach will be, and which quarterback the broadcast crew will mention first. 

BCLC is encouraging PlayNow.com players to set and stick to a playing budget for the big game. Players can set weekly deposit and playing time limits to keep their Super Bowl a fun experience. PlayNow.com is also the only online gambling website in North America with dedicated player-health specialists – known as GameSense Advisors – available to support players via telephone and live chat with healthy play habits or refer them to treatment and support services, if needed. 

Unlike other websites, revenue generated by PlayNow.com goes back to British Columbians by supporting important societal investments like healthcare, education, and community programs. As B.C.’s only regulated online gambling website, PlayNow.com provides a safe and secure website players can trust, with strong security safeguards and seamless deposits and withdrawals.