BCLC has received the World Lottery Association’s (WLA) Level 4 certification for excellence in responsible-gambling programming for the fourth consecutive time. Level 4 is the highest level of certification granted by the WLA’s Independent Assessment Panel (IAP) under the Responsible Gambling Framework.
BCLC is one of just 13 lottery jurisdictions in North America to achieve Level 4 certification. In its Evaluation Report, the IAP noted that BCLC’s “Player Education program is by far meeting the highest standards in the field.”
In addition to responsible gambling tools and supports on PlayNow.com, BCLC’s player-health programs, including GameSense, and Voluntary Self-Exclusion (VSE), as well as its ongoing research initiatives, were highlighted as meeting or exceeding industry standards.
“BCLC is committed to continuously assessing and improving our player-health programs,” said Peter ter Weeme, BCLC Chief Social Purpose Officer and Vice-President, Player Experience. “Obtaining Level 4 certification is an important endorsement of our strategy as we work towards our goal that no one should be harmed by gambling offered by BCLC.”
The IAP also highlighted player-health safeguards on BCLC’s online gambling site, noting that “PlayNow.com offers many interesting [Responsible Gambling] features that…are well integrated in the general perspective of a global health approach.” In particular, the IAP recognized BCLC’s expansion of its GameSense Advisor program online and by phone, as a “good example of your constant commitment to your players’ health.”
BCLC’s ambition is to have the healthiest players in the world by achieving a higher standard of care and support with comprehensive, evidence-based player-health programs, structured around four key commitments: Informed Decisions, Positive Play, Referral and Support and Safer Products and Environments.
The WLA IAP report is available here: World Lottery Association – Level 4 Evaluation Report
The WLA is a global professional association of state lottery and gaming organizations from more than 80 countries.