Industry Leadership

BCLC is a worldwide leader in products, practices and procedures for safe, fun and responsible gambling.

Friends gambling together

Game innovation

The Content Innovation team focuses on developing new games in a variety of formats—physical, digital, social, and online. We aim to deliver games that are fun, meet customer needs, and contribute to the sustainable future of gambling as quality entertainment.

New ideas big and small are informed by customer research, evolved by subject matter experts, and validated through targeted customer testing. We work with companies, individuals, and education and research facilities to take ideas for skill-based gambling games from early concepts into functional prototypes with simple gameplay and social elements.

We aim to entertain players and sustain long-term growth by creating new games and innovative experiences that resonate with a wide audience.

Player health

New Horizons in Responsible Gambling

Each year, BCLC hosts the New Horizons in Responsible Gambling conference which brings leaders and experts from around the world to learn about the latest research and innovations in player health.

GameSense

Having the healthiest players in the world is a priority for BCLC. Since 2009, GameSense has been encouraging healthy play through education and the basic concepts of gambling including randomness, odds of winning and more. GameSense gives players the knowledge they need to make healthy decisions.

Business to business

Vegas

GameSense

BCLC shares its successful GameSense program with other organizations that are also committed to player health. By collaborating with other jurisdictions, we can share information and enhance our player health approaches in B.C.

Several jurisdictions throughout North America are currently using GameSense, including Alberta, Saskatchewan, and Manitoba, as well as Massachusetts and Connecticut in the U.S. In 2017, BCLC also partnered with MGM Resorts International which has since launched GameSense to all of its North American gaming properties.

Most recently, a unique GameSense model was finalized which focuses on lottery-specific organizations making the program more readily available for the lottery marketplace. Interested in licensing GameSense for your lottery market? Get in touch with us.

Man online gambling at home

PlayNow.com

Launched in 2004, PlayNow is B.C.’s online gambling service committed to safe, secure gaming on digital platforms. The site expanded its offering and partnered with the Manitoba Liquor and Lotteries Corporation in 2013 to offer regulated online gambling with regional content for Manitobans.

Thanks to PlayNow, Manitoba benefits from PlayNow BC’s offerings, but with regional branding, sports betting options for local teams, and online versions of games that are usually only available in physical gaming centres.

Dealer handing out playing cards

Live Casino

In partnership with Evolution Gaming, BCLC offers a whole new way for players to enjoy a live casino tables from the comfort of home with the first North American Live Casino studio. Located in New Westminster, British Columbia, it features real dealers and an interactive casino experience.

Available online and on mobile devices, players can access Live Casino from PlayNow.com. They can chat with dealers, place bets, and play their favourite table games in real-time, including:

  • Live Speed Baccarat
  • Live eSqueeze Baccarat
  • Live Blackjack and Live Infinite Blackjack
  • Live Ultimate Texas Hold'Em
  • Live Roulette and Live Auto Roulette

Technology Innovation Lab

As Kamloops’ rapidly growing tech infrastructure makes it an attractive home for start-ups, BCLC’s Technology Innovation Lab is helping to grow the next generation of talent. Launched in 2018, the Lab offers co-op students from Thompson Rivers University (TRU) the chance to develop hands-on skills and complex problem solving techniques in real-life business situations in a supportive learning environment.

In September 2019, Compugen awarded BCLC with the Technology Innovation in Community Engagement Award. It recognizes and celebrates organizations that enhance communities through their contribution, commitment and leadership.